Customer Retention Analysis
Your dealership's report shares valuable insights
- • VINs held
- • VINs lost
- • What dealer took your VINs
- • DMA pre-owned trends
- • Competition in DMA
- • DMS Cleaning And CPD Ready
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Your best future customers are the ones you've already sold
Lower Cost, Higher ROI
Fact
It costs significantly more to acquire a new customer than to retain an existing one
Marketers widely accept that acquiring a new customer can cost 5 to 25 times more than retaining an existing one. Your past customers have already paid the psychological and financial costs of buying from you. That trust equity is established, which means future engagements require far less investment. Retention is not just efficient it’s strategic.
Trust Is Already Earned
Fact
Trust is the single greatest barrier in converting a prospect to a customer.
Your past customers have already overcome the skepticism curve. They've vetted you either through sales conversations, onboarding experiences, or post-sale support. Re-engaging them allows you to skip the “do I trust them?” stage. That’s a massive head start. When marketers talk about "reducing friction," this is the friction they're referring to.
Familiarity Drives Preference
Fact
Familiarity breeds favorability. It’s called the mere-exposure effect.
Humans are pattern-seeking and risk-averse. Past customers have already internalized the shape of your offering. They know your logo, your tone, your platform. That familiarity makes them more likely to choose you again over an unknown, even if the alternative might be marginally cheaper or shinier. Loyalty doesn’t always come from logic, it more often comes from comfort.
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The real value isn’t in the first visit, it’s in the ones that follow.
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