Privacy Policy

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Introduction

Welcome to the “Optimum Response dba vinsyt” Privacy Policy. Optimum Response provides automotive ecommerce, mobility, and data processing services to motor vehicle dealerships, manufacturers, and other industry business entities, including subsidiaries and affiliates, and processes data collected and purchased by Optimum Response.

Optimum Response provides consumers and a dealership’s customers (“customer”) with a personalized vinsyt website that is personalized for the customer and the vehicle(s) they purchased from the dealership. The dealership is the Optimum Response client, and we create the dealership's branded, personalized vinsyt on their behalf by using the dealership’s supplied data, i.e., VIN number, car sale date, email address, and/or phone number. Our personalized websites are referenced as “Vinsyt” throughout this document.

When a customer visits or uses their vinsyt, we may collect the following types of information:

Personal information you choose to provide to us, for example, when you make requests for information and assistance, such as:

Your name;

Mailing address;

E-mail address; and

Telephone number.

Information about the vehicle you purchased, VIN, price, lender information (if applicable).

Sensitive information to register for certain products and services.

Integrations information accessed via third parties, including vehicle year, make, and model, photos, and service and recall history from the dealership.

Technical information, through our use of cookies, log files, and other technical mechanisms, such as:

Browser type;

IP address;

Mobile device type and identifier;

Screen resolution;

Operating system;

The date and time of a visit or use;

The pages visited on the Vinsyt; and

The time spent viewing particular pages of the Vinsyt.

To view the Terms of Service for using this Vinsyt, please review our Visitor Agreement at www.vinsyt.com/terms-of-service . By visiting the Vinsyt and sharing any information with us, you agree to be bound by this Privacy Policy and the Vinsyt’s Terms of Service.

Contents of Privacy Policy

Scope

Data Security

Your Choices

Information Collection & Use

Data Retention

Sharing Personal Information

Your Rights and Choices

Your California Privacy Rights

Your Virginia Privacy Rights

Changes to our Privacy Policy

How to Contact Us

Scope

This Privacy Policy is primarily intended to describe how we collect and use information to provide ecommerce, mobility, and data processing services. Neither the vinsyt, nor our online activities or services for our clients, are directed toward or intended for children under the age of 18. By using our website (“vinsyt”) for submitting information to us, you consent to our use and sharing of the information collected or submitted as described in this Privacy Policy.

Data Security

The security of your information is important to us. Optimum Response has implemented reasonable security measures to protect the information, including, without limitation, firewalls, encryption, cybersecurity controls, application controls, and monitoring. While we strive to use commercially reasonable means to protect your information, we cannot guarantee complete security.

Optimum Response Does Not Intend to Market to Children

Optimum Response Vinsyts and technology are designed for people 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under the age of 13, we will use reasonable efforts to remove that information from our records.

Your Choices

You are entitled to make certain choices about how we communicate with you, including:

Choosing not to provide PII, though that may impact your ability to register or receive certain services.

Managing cookies through our cookie banner, which includes options to opt-in or opt-out of cookies.

Adjusting browser settings to manage cookies, though certain features may not function properly as a result.

Declining location services or opting out of location-based features.

Your California Privacy Rights

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Statement of Optimum Response, Inc. and applies solely to consumers residing in California. We adopt this notice to comply with the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other California privacy laws.

Categories of information collected may include identifiers, commercial information, geolocation data, and more. California users may request further information or exercise rights under the CCPA/CPRA, such as access, deletion, correction, and opting out of sales.

Your Virginia Privacy Rights

This section applies to Virginia residents that use our Services for individual or household purposes. Virginia residents have specific rights, such as access to Personal Data, correction, deletion, and the right to opt-out of certain uses.

Data Retention

We retain Personal Information only as long as necessary to provide our services, considering factors like sensitivity of data and business need.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose under contractual obligations. In the last 12 months, we have disclosed categories like identifiers and commercial information for business purposes but have not sold any personal information.

Your Rights and Choices

California and Virginia residents have specific rights regarding their personal information, including the right to access, correct, delete, or opt-out of certain uses. Information on exercising these rights is available in the Privacy Policy.

Changes to Our Privacy Policy

We may modify this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will post the modified Privacy Policy to your vinsyt with an updated “Last Updated” date.

How to Contact Us

If you have questions about this Privacy Policy or wish to exercise any rights, please contact us:

Website: https://www.vinsyt.com/contact

Email: [email protected]

Postal Address: Optimum Response, Inc. Attn: Paul Burkemper, Chief Executive Officer
Attn: Paul Burkemper, Chief executive Officer

The information provided on the Site is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Site from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable. The Site is not tailored to comply with industry-specific regulations (Health Insurance Portability and Accountability Act (HIPAA), Federal Information Security Management Act (FISMA), etc.), so if your interactions would be subjected to such laws, you may not use this Site. You may not use the Site in a way that would violate the Gramm-Leach-Bliley Act (GLBA). The Site is intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Site.